AutoNation: Automotive Terms Glossary

A pillar for automotive research

Project: Meredith was asked to create a glossary of automotive search terms to act as a spine for one of the brand’s content pillars.

Deliverables: Content strategy, keyword research, on-page SEO, and content production from graphics to the HTML template used on the content management system. This project ended up with 80 pages of SEO-rich text written by Meredith, fact-checked by internal fact checkers, and strategized with internal and external stakeholders. Meredith also provided competitive analysis for similar glossaries, and created a brief with glossary best practices ahead of production to act as a project guidepost.

Results: A page the brand can use as a home for crosslinks to boost internal and external SEO.

Client: Gasworks Media/AutoNation

Protip: Click images to view larger.

Glossary functionality was created using good ol’
anchor text links in HTML.
Strategic crosslinks to highlight editorial content to drive visitors to additional content.
Behind the scenes look at planning, research, and project management.