Sweet Anthem: Creative Direction – Enchanted

Fragrances inspired by fairy tales: creative direction & photography by Meredith Smith.

Enchanted fragrances fit for a king and queen

Project: Create a line of fragrances inspired by fairy tales and folklore.

Deliverables: Four fragrances in three formats, including product design & development.

Results: A collectible, delectable set of fragrances for the dreamer in all of us.

Enchanted fragrances featuring fairy tales and folklore, creative direction by Meredith Smith.

Matching set of Black Queen with collateral featuring the fragrance notes.

Matching set of Briar Rose with collateral featuring the fragrance notes.

Matching set of Red Queen with collateral featuring the fragrance notes.

Matching set of Snow White with collateral featuring the fragrance notes.

Enchanted fragrances sample set with collateral featuring fragrance notes.

Enchanted fragrances sample set with waterproof labels designed by Meredith Smith.