AutoNation Customer Content

Details

Meredith developed customer-facing help and support content for the nationwide automotive retailer to facilitate search, drive leads, and engage clients.

Deliverables

  • Content Development
  • Localization
  • UX Writing

UX Writing

Meredith created content with a focus on the customer journey and the end goal.

Production

Meredith produced the HTML and drove the implementation of the pages across each of the geographic targets.

Localization

Meredith produced the content be localized across nearly 20 geographic targets.

Management

Meredith managed the content and its many moving parts to be facilitated across the locations.