Meredith produced a variety of help guides for the car industry, including this glossary — an 80 page word document by the time of implementation.
- Content Development
- UX Writing
Meredith researched not only car industry terminology that would be relevant to her audience, but how other industry blogs present their own glossaries.
Meredith spent nearly a month writing this guide, one of the biggest she launched on AutoNation Drive. It was QAd by internal team members and fact-checked by stakeholders.
Meredith crafted the guide with SEO in mind, brainstorming ways to capitalize on content that would yield frequent searches. The glossary is frequently used as a backbone of pillar strategies for the rest of the site.
Meredith designed the HTML template that would later become a gold star landing page template for the team to push this project live. In addition to that, the project is maintained and updated with crosslinks to boost a variety of content pillars.