AutoNation Pillar Content

Details

Meredith created pillars for content strategy around a variety of search-driven stakeholder initiatives, including this Classic Car pillar. This project worked cross-functionally with other external initiatives off-site.

Deliverables

  • Content Development
  • Content Production
  • UX Writing

Content Development

From ideating content features to strategizing which content to feature in this bucket, Meredith developed this and other similar pillars for AutoNation Drive.

UX Writing

In addition to strategizing the content for the pages, Meredith produced data-driven copy for SEO “outros,” a section of the pages that focused on search engine results.