AutoNation Drive Production

Details

As the senior producer behind AutoNation Drive, Meredith manages the daily publishing roadmap for the car buying advice blog.

Deliverables

  • Content Management
  • Content Production
  • UX Writing

Production

Meredith drove the design and implementation of all scaffolding pages for AutoNation Drive. Each page is produced by hand using a proprietary content management system, with Meredith’s deep knowledge of HTML and CSS.

UX Writing

While the reviews themselves were fielded to a variety of freelancers and internal stakeholders, Meredith drafted all display text, meta descriptions, title tags, alt text, link text, and more.

Management

As senior producer, Meredith managed the day-to-day production of the site, from test drive review articles to SEO and research guides and beyond. She helped facilitate needs to freelancers, ideate new growth areas, and drive site development.

Optimization

Meredith takes a keen eye toward optimization by providing on-page SEO strategies as well as cross-linking from related pillars on the site. The site has led the corporate portfolio in marketing leads since Meredith took the helm.