Details
Meredith produced the top-viewed page on AutoNation Drive, a guide to every Honda trim level.
Deliverables
- Content Production
- Content Management
- UX Writing
UX Writing
Although the buckets for each product were written by a freelancer, Meredith researched and produced the FAQ content at the top of the category page.
Optimization
With on-page SEO, meta descriptions, and cross-linking strategies, Meredith propped this page up so that it became the #1 traffic source page on the site.
Production
Meredith cobbled together all HTML, CSS, and graphics needed to assemble the page in the proprietary content management system.
Management
Meredith managed all inventory links, assets, and other bits of content needed for the page. She oversaw the project from inception to QA and into the complete column.