Rebel & Mercury Perfumes

Details

Meredith updated the Rebel & Mercury e-commerce experience, migrating the brand’s website to a modern Shopify template. This allowed customers to find products, discover the green beauty movement, and learn about the brand.

Deliverables

  • Content Strategy
  • Template Design
  • UX Writing

Template Design

Meredith launched Rebel & Mercury with the help of Shopify, leveraging the platform’s categories, tags, and product listings to present the brand.

Taxonomy

Meredith researched beauty industry standards and created the taxonomy for product listings and product categories.

UX Writing

Meredith brought institutional beauty industry knowledge to draft appropriate CTAs, button text, and help and support text.

Production

Meredith produced display copy for a variety of locations across the Rebel & Mercury e-commerce site.