Details
Meredith updated the Rebel & Mercury e-commerce experience, migrating the brand’s website to a modern Shopify template. This allowed customers to find products, discover the green beauty movement, and learn about the brand.
Deliverables
- Content Strategy
- Template Design
- UX Writing
Template Design
Meredith launched Rebel & Mercury with the help of Shopify, leveraging the platform’s categories, tags, and product listings to present the brand.
Taxonomy
Meredith researched beauty industry standards and created the taxonomy for product listings and product categories.
UX Writing
Meredith brought institutional beauty industry knowledge to draft appropriate CTAs, button text, and help and support text.
Production
Meredith produced display copy for a variety of locations across the Rebel & Mercury e-commerce site.