Resume
View Meredith’s work history, as well as skills and education.
eCommerce content manager
Nature’s Way
Direct Hire
April 2023 – April 2025
- Led the redesign of NaturesWay.com on an enterprise Shopify platform
- Managed the execution of all consumer-facing content on NaturesWay.com
- Managed the brand’s editorial web calendar, as well as all freelance designers and writers
- Strategized seasonal content marketing campaigns to meet business goals
- Mentored writers, producers, designers, and managers to upskill for web best practices
- Audited website for brand consistency, continually making updates
- Leveraged sell sheets and marketing stories to create new editorial content
- Worked with cross-functional managers to ensure digital assets met ADA compliance
Web content producer
Paula’s Choice Skincare
Direct Hire
January 2021 – January 2022
- Produced time-sensitive content to support marketing campaigns
- Produced website content to meet the needs of the business
- Worked with writers and designers to ensure assets met website requirements
- Wrote HTML and CSS as needed to ensure the stability of legacy Salesforce content
- QAd all content launched on PaulasChoice.com for web best practices and customer needs
- Converted static graphics to live text elements to aid in SEO and ADA compliance
Sr. web content producer
Gasworks Media
Agency
May 2018 – December 2020
- Researched, wrote, and produced landing pages and blog posts to meet SEO goals
- Guided team through technical SEO best practices, audited and optimized websites
- Updated landing pages, blog posts, other site content for seasonal marketing initiatives
- Maintained websites on a Shopify-esque platform for automotive dealerships
Creative Director
Sweet Anthem Perfumes
Founder
June 2007 – December 2016
- Developed all branding, product packaging, and visual storytelling for this cult fragrance brand
- Drove all product development, from product formulas to testing to market research
- Managed the brand editorial calendar for seasonal product launches
- Managed all press relations, earning spots in Buzzfeed, Seattle Metropolitan, Seattle Bride, Now Smell This, Ca Fleure Bon, and more
- Strategized market placement and go to market strategies, as well as market niche
- Launched a collection with Anthropologie and drove all wholesale and shelf placements
- Managed all in person and digital retail operations, including overseeing a number of employees
- Grew the newsletter to 5,000 organic subscribers, which accounted for 20% of all business
the wayback machine
Once a producer, always a producer
Before she founded her business, Meredith was a content producer, working for companies big and small in the Greater Seattle Area.
Microsoft
Content Producer | 2008 – 2010
- Built help content for Microsoft Online Services (now Office 365)
- Ensured the efficacy of content across multiple Eastern European language touch points
- Built help content for Microsoft Office: Mac products, including Excel and Word 2008
- Designed UX elements for Microsoft Office: Mac, including icons and templates
KEXP 90.3 FM
Website Manager | 2006 – 2008
- Maintained all listener-facing content on the venerable KEXP.org
- Wrote and researched blog posts, interviewed musicians, and maintained event calendar
- Worked with engineering to troubleshoot audio and visual content across the site
- Maintained the real time content needed for time-sensitive pledge drives
ruining the curve since 1997
How We Got Here
An Elder Millennial, Meredith has amassed a deep institutional knowledge of how the web works.
Programs
- Adobe Creative Suite
- Canva
- Figma
- Google Analytics
- Google Suite
- Microsoft Office
Platforms
- Shopify
- WordPress
- Wix
- SalesForce
- Mailchimp
- Klavyio
Expertise
- Content Strategy
- Copywriting
- Brand Guidelines
- Creative Direction
- Web Content
- Technical SEO
- Content Marketing
the way waaaay back machine
Frequently Asked Questions
Since Meredith’s resume does not follow a traditional career path, you may have burning questions.
Where did Meredith get her degree?
Texas Tech University. A proud Red Raider, Meredith earned a B.A. in Russian Language with a minor in Linguistics in 2004. They did not, at that time, have a web design degree.
What extra curricular activities helped bolster Meredith’s skill set?
Meredith was deeply invested in her Russian degree (she thought she would be Christian Amanpour), and spent her free time as head of the Russian Honors Society, a student reporter for The Daily Toreador, and a DJ and webmaster for KTXT 88.1 FM, Red Raider Radio.
Why did Meredith sell her business?
Meredith endured a difficult pregnancy, and made the hard decision to step away from her beloved perfumery. She was overjoyed when the new owners reached out to her directly with an offer. It was not about the money, but about the legacy.
What was Meredith’s first job interview?
Meredith first interviewed at Bungie, before they were a part of Microsoft. She remembers having to write an HTML page on a dry erase board. She was in the top two candidates for that role, but ultimately did not get the job. In the end, she wound up at KEXP 90.3 FM. So it all worked out.
How did she learn to build websites?
Meredith built her first website in 1997 on the high school server as part of a computer science class, and was hooked, ever since.
How has Meredith kept up with her skills in recent years?
Apart from on the job training, Meredith enjoys volunteering for local non profit organizations in a marketing and social media capacity.
Where does Meredith see herself in five years?
Meredith has no ego in regards to her role on a team. No desire to be Director of Content. No grasping for a title bump. She wants to work on websites that matter, with people who care. That’s it. That’s the post.
What was Meredith’s first website?
Meredith first built a website for trading zines! She discovered zines in the early aughts in the offline world, and then LiveJournal communities. She built a GeoCities website to showcase her collection and trade with forum friends.