HubSpot: WordPress vs. Teachable Guide

A modern guide for selling courses

Project: HubSot asked Meredith to create a guide to help novice web designers choose the proper platform for a course-selling website: whether it was WordPress or Teachable.

Deliverables: Research, copywriting, content strategy, and final image production.

Results: A guide that HubSpot can leverage into their WordPress content marketing funnel

Client: HubSpot

HubSpot’s producers added curated visual elements for the final product.

Meredith’s piece met all of the goals of the original project outline.

Headlines, subheadings, and FAQs, oh my

Meredith worked with the editorial manager to follow recommended content strategy.

With her deep SEO knowledge, Meredith made some suggestions for alt text and subheadings.

Working remotely via collaborative and iterative tools, Meredith was able to deliver the project on time and exactly to spec.

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