Meredith Smith

The Floor Is Lava: Visual Branding

The order: Develop a soap and home goods company aimed at parents who are busy AF.

Project: Design the visual branding and identity for a soap and home goods company aimed at busy parents.

Deliverables: Brand name, visual identity, introductory copy, naming conventions, marketing UX.

Results: A fun and timeless brand that would look good in any bathroom or on any kitchen counter.

Client: The Floor Is Lava

Product name, logo mark designs by Meredith Smith.
Copywriting and brand story developed by Meredith Smith.