Another way to save on wellness
Meredith and her team of writers, designers, and developers worked together to launch Bundles on NaturesWay.com.
see it in action
Deliverables
- Content strategy: merchandising category, landing page, legal requirements, video direction, and user journey feedback
- Copywriting: briefing copywriters, writing copy for a variety of touch points and campaigns
- Editorial Content: strategized creative assets needed for campaigns and promotions
The Role
Meredith managed and executed the content required, including:
- Managed content from copywriting to launch
- Briefed and directed the pages needed for the UX designer
- Wrote UX copy needed for a variety of display needs
The Tools
Meredith flexed her content strategy and design muscles on these tools:
- Shopify connected the dots for product data to our database
- Shopify also hosted real time content for campaigns
- Figma wireframed requirements for design and content needs
The Outcome
A new website feature which would allow for targeted marketing:
- Seasonal promotions help alert users to the new feature
- Subscribe & Save aids in cross-selling and upselling with B&S
- New products created valuable search engine real estate
