A new way to save on wellness
Meredith and a team of writers, designers, and developers worked to launch Subscribe & Save on NaturesWay.com.
The Role
Meredith managed and executed the content required, including:
- Briefed and directed the pages needed for the UX designer
- Wrote UX copy needed for a variety of display needs
- Managed content from copywriting to launch
The Tools
Meredith flexed her content strategy and design muscles on these tools:
- Figma helped our team communicate requirements
- Recharge helped power the eCommerce experience
- Shopify connected the dots to our product database
The Outcome
The program continues to be a driving force for return customers
- Seasonal promotions help alert users to the new feature
- Bundle & Save aids in cross-selling and upselling with S&S
see it in action
Deliverables
- Content strategy: Briefed merchandising category, landing page, video placement, meta data, wireframes for UX journey
- Content management: Led all content and creative assets through legal review
- Copywriting: Wrote UX copy for recurring purchase modal, FAQs for customer service, and more
- Content production: Leveraged Shopify platform to create the user experience