Resume

View Meredith’s work history, as well as skills and education.

Nature’s Way

Direct Hire

April 2023 – April 2025

  • Led the redesign of NaturesWay.com on an enterprise Shopify platform
  • Managed the execution of all consumer-facing content on NaturesWay.com
  • Managed the brand’s editorial web calendar, as well as all freelance designers and writers
  • Strategized seasonal content marketing campaigns to meet business goals
  • Mentored writers, producers, designers, and managers to upskill for web best practices
  • Audited website for brand consistency, continually making updates
  • Leveraged sell sheets and marketing stories to create new editorial content
  • Worked with cross-functional managers to ensure digital assets met ADA compliance

Paula’s Choice Skincare

Direct Hire

January 2021 – January 2022

  • Produced time-sensitive content to support marketing campaigns
  • Produced website content to meet the needs of the business
  • Worked with writers and designers to ensure assets met website requirements
  • Wrote HTML and CSS as needed to ensure the stability of legacy Salesforce content
  • QAd all content launched on PaulasChoice.com for web best practices and customer needs
  • Converted static graphics to live text elements to aid in SEO and ADA compliance

Gasworks Media

Agency

May 2018 – December 2020

  • Researched, wrote, and produced landing pages and blog posts to meet SEO goals
  • Guided team through technical SEO best practices, audited and optimized websites
  • Updated landing pages, blog posts, other site content for seasonal marketing initiatives
  • Maintained websites on a Shopify-esque platform for automotive dealerships

Sweet Anthem Perfumes

Founder

May 2018 – December 2020

  • Developed all branding, product packaging, and visual storytelling for this cult fragrance brand
  • Drove all product development, from product formulas to testing to marketing research
  • Managed the brand editorial calendar for seasonal product launches
  • Managed all press relations, earning spots in Buzzfeed, Seattle Metropolitan, Seattle Bride, Now Smell This, Ca Fleure Bon, and more
  • Strategized market placement and go to market strategies, as well as market niche
  • Launched a collection with Anthropologie and drove all wholesale and shelf placements
  • Managed all in person and digital retail operations, including overseeing a number of employees
  • Grew the newsletter to 5,000 organic subscribers, which accounted for 20% of all business

Once a producer, always a producer

Before she founded her business, Meredith was a content producer, working for companies big and small in the Greater Seattle Area.

Just because these roles are “too old” for her resume does not make them any less relevant.

    Microsoft

    Content Producer | 2008 – 2010

    • Built help content for Microsoft Online Services (now Office 365)
    • Ensured the efficacy of content across multiple Eastern European language touch points
    • Built help content for Microsoft Office: Mac products, including Excel and Word 2008
    • Designed UX elements for Microsoft Office: Mac, including icons and templates

    KEXP 90.3 FM

    Website Manager | 2006 – 2008

    • Maintained all listener-facing content on the venerable KEXP.org
    • Wrote and researched blog posts, interviewed musicians, and maintained event calendar
    • Worked with engineering to troubleshoot audio and visual content across the site
    • Maintained the real time content needed for time-sensitive pledge drives