Meredith’s background in content strategy, design, and production spans nearly two decades, with work on the web and adjacent digital platforms. Testimonials are available by request.
Work Experience
2023 – Present
Minneapolis, MN
(Remote)
Nature’s Way
eCommerce Content Manager
- Leading the redesign of NaturesWay.com to align with an updated visual identity.
- Strategizing and launching large scale website features on the brand’s Shopify platform.
- Managing marketing campaigns that include multiple digital touch points.
- Collaborating with cross-functional teams to align creative direction across multiple channels.
- Ensuring product data efficacy across multiple retailer/eCommerce platforms.
- Managing agency partnerships, freelancers, and other external designers and photographers.
2021 – 2022
Seattle, WA
(Remote)
Paula’s Choice
eCommerce Content Producer
- Managed execution of large scale data systems into eCommerce platform, from product to ingredient imports.
- Produced website content, pages, and other assets needed for time-sensitive marketing campaigns.
- Ensured product data efficacy on the brand’s owned website across multiple localized regions.
- Wrote title text, alt text, meta descriptions, and other site scaffolding as needed.
2018 – 2021
Seattle, WA
(In Person)
Gasworks Media
Senior Content Producer
- Strategized content placement and execution across 250+ localized website domains.
- Drove editorial blog strategy, from topic brainstorming to brand alignment.
- Created HTML templates to be used across multiple eCommerce platforms.
- Wrote landing pages, titles, meta descriptions, alt text, headlines, and more as needed.
- Managed freelance writers and producers.
2016 – 2018
Seattle, WA
(Hybrid)
Freelance
Digital Marketing Specialist
- Strategized content marketing campaigns for small businesses in the Seattle area.
- Wrote blog posts about digital marketing and website development for HubSpot.
- Built WordPress and Shopify websites for writers, designers, and small business owners.
2010 – 2016
Seattle, WA
(In Person)
Sweet Anthem Perfumes
Founder, Creative Director, Floor Sweeper
- Developed all branding, product packaging, and visual storytelling for this cult fragrance brand.
- Drove all product development, from product formulas to testing to marketing research.
- Strategized market placement and go to market strategies, as well as market niche.
- Launched a collection with Anthropologie and drove all wholesale and shelf placements.
- Managed all in person and digital retail operations, including overseeing a number of employees.
- Grew the newsletter to 5,000 organic subscribers, which accounted for 20% of all business.
2006 – 2008
Seattle, WA
(In Person)
KEXP 90.3 FM
Website Manager
- Managed the delivery of all content projects for the venerable KEXP.org.
- Researched, wrote, and produced music reviews, interviews, and other features for the KEXP blog.
- Product cross-platform content projects across web and social media channels.
- Designed and developed data-driven site features, from volunteer sign-up forms to donor campaigns.
- Ensured quality for all multimedia assets, often troubleshooting with production.
Expertise
Hard Skills
- Adobe Creative Suite
- Canva, Figma
- Google Analytics
- HTML, CSS
- Shopify, WordPress
Soft Skills
- Content Strategy
- Creative Direction
- Project Management
- Production Design
- Photography & Styling
- Art & Creative Direction
Education
Hugo House
Seattle, WA
Creative Writing
2018 – 2022
Smolnyi Institute
St. Petersburg, Russia
Russian Language
2003 Study Abroad
University of Washington
Seattle, WA
Russian Language
2002 Intensive
Texas Tech University
Lubbock, TX
Russian Language
Linguistics
2000 – 2004