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HubSpot: Best Java Compilers of 2022
Evergreen content for web developers Project: Create a guide for Java programmers who are new to writing code, providing resources and reviews of programming software. Deliverables: Research, writing, and image production of the final piece. Keyword proliferation and on-page SEO strategy. Client: HubSpot
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HubSpot: Add Follow Buttons to WordPress
WordPress guides for novice developers Project: Meredith was assigned a brief tutorial for novice web developers, guiding them through the process of adding social media buttons to their website. Deliverables: Research, copywriting, content strategy, and SEO. Results: A guide to prop up HubSpot’s WordPress pillar and expose the brand’s WordPress guides. Client: HubSpot
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The Fantastic Fiction of Vonda McIntyre
As a self-professed Vonda McIntyre superfan, Meredith was delighted to write this retrospective of the Seattle-based science fiction author for Tor.com.
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HubSpot: WordPress vs. Teachable Guide
A modern guide for selling courses Project: HubSot asked Meredith to create a guide to help novice web designers choose the proper platform for a course-selling website: whether it was WordPress or Teachable. Deliverables: Research, copywriting, content strategy, and final image production. Results: A guide that HubSpot can leverage into their WordPress content marketing funnel…
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Five Signs
This extremely short piece of flash fiction appeared in the Summer 2021 issue of the literary magazine, The Gravity of the Thing.
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Lantern
Lantern appeared in Episode 33 of “The CryptoNaturalist.” You can listen to the episode Bittersweet.
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Nature’s Way Subscribe & Save Program
From wireframes to real life The Project: Launch a Subscribe & Save program to drive growth on the Nature’s Way website, based on Shopify+. The Deliverables: A product landing page, just for starters. Terms and conditions. User experience copywriting. Copy for a launch promotion. And that was not all. Meredith worked with cross-functional teams to…
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Grating, Darling, Full of Dirt: Poems After Stephen King
Chapbook design for Erin Dorney’s erasure collection The project: Design and develop the chapbook for Grating, Darling, Full of Dirt, poems created from Stephen King’s Pet Sematary by erasure and collage poet Erin Dorney. Deliverables: Working within the Common Meter brand guidelines, Meredith created the cover and all ancillary graphics needed for a production-ready chapbook.…
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I’ve Named The Goddamned Ravens
Chapbook design for Irene Loy’s debut collection The project: Design and develop Irene’s debut poetry manuscript for Common Meter Press. Deliverables: Working within the Common Meter brand guidelines, Meredith designed and delivered production-ready files for the chapbook. Meredith worked closely with Irene to ensure the poetry read and was displayed as intended, following detailed styling…
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Extended Player #1: Haunted
Extended Player is a zine series featuring Meredith’s work as a songwriter. Most of the demos you’ll find are live demos created with a single mic in her bedroom studio. This was done on purpose – to focus on the lyrics, plus moments of emotion and storytelling in each song. Think of these as Liner…
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Maybe I’m Ready to Talk About What Happened
Books and zines are fulfilled via Common Meter Press.
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Crystalyn Kae: Digital Brand Direction
The job: overhauling the digital creative direction for the legacy handbag brand, Crystalyn Kae. The project: Creating a fresh creative perspective to drive revenue from existing customer base as well as make new friends along the way. Deliverables: We’ve started with an overhaul of the brand’s color palette, filtering it first into the e-mail newsletter…
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Logos, Marks, and Design Bits: The Leftovers
Just because these marks didn’t make the cut doesn’t mean you shouldn’t be able to enjoy them. The ask: Showcase logos from various projects that have never seen the light of day, whether it’s because we chose a different final creative direction or the project never took off. Deliverables: Creative direction and graphic design for…
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Sweet Anthem Perfumes: Solid Perfumes
The order: Create a gateway drug product for a storied perfume brand. The ask: Create a collectible “gateway drug” product that would warrant customer retention, with seasonal launches of new items in affordable sizes with unique themes. Project: Develop products, from packaging and creative direction, to product naming conventions, to formulation and beyond, for this…
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The Floor Is Lava: Visual Branding
The order: Develop a soap and home goods company aimed at parents who are busy AF. Project: Design the visual branding and identity for a soap and home goods company aimed at busy parents. Deliverables: Brand name, visual identity, introductory copy, naming conventions, marketing UX. Results: A fun and timeless brand that would look good…