AutoNation: Meta Descriptions

Meta descriptions for interior SERPs.

Localized Meta Descriptions

Project: For the nationwide automotive brand, AutoNation, Meredith wrote and delivered 250+ meta descriptions – one for each dealership location across the brand’s retail locations.

Deliverables: Meredith was responsible for all strategy and copy, while the brand produced the content on the AutoNation.com parent site on its interior search pages.

Client: Gasworks Media

Meta descriptions in action.
Content strategy & planning.