AutoNation: Battery Replacement FAQ

FAQ to drive new customers in store

Project: Create a frequently asked questions page designed so that customers could find answers and schedule a replacement appointment.

Deliverables: Research, content strategy, copywriting, and localization. Meredith worked with the marketing manager to deliver content that met the goals of enticing visitors to schedule vehicle battery related service.

Results: A page that could be utilized as evergreen across a variety of channels.

Client: Gasworks Media