Crystalyn Kae Work(wo)manship

Details

Meredith coached the bicoastal handbag designer on the magic of pillar content, offering production and support for content marketing initiatives.

Deliverables

  • Content Development
  • Content Strategy
  • UX Writing

UX Research

Meredith began by researching other support sites in the fashion and luxury goods sector to determine the best course of action.

Content Design

Meredith designed the wireframes and user journey for this page to help communicate to the client what the end result would be.

UX Writing

Meredith drafted all copy with several factors in mind: customer user experience, search engine optimization, and helpfulness.

Content Strategy

Meredith created the launch strategy for this page, including cross-linking and optimizing existing content to meet stakeholder goals.