Meredith coached the bicoastal handbag designer on the magic of pillar content, offering production and support for content marketing initiatives.
- Content Development
- Content Strategy
- UX Writing
Meredith began by researching other support sites in the fashion and luxury goods sector to determine the best course of action.
Meredith designed the wireframes and user journey for this page to help communicate to the client what the end result would be.
Meredith drafted all copy with several factors in mind: customer user experience, search engine optimization, and helpfulness.
Meredith created the launch strategy for this page, including cross-linking and optimizing existing content to meet stakeholder goals.