Details
For AutoNation Drive, Meredith drove the editorial platform to 1,000,000 page views with a content strategy that clicks.
Deliverables
- Content Strategy
- Taxonomy
- UX Writing
Content Development
Meredith drove the content development for AutoNation Drive, from brainstorming article features to leading SEO strategies.
Taxonomy
Meredith crafted the site architecture for the site, amounting in nearly 200 pillars across models, brands, and other stakeholder initiatives.
Content Design
Meredith designed wireframes and produced templates for every piece of scaffolding for this car buying advice blog.
UX Writing
Meredith produced display copy, CTA text, meta description, keywords, title tags, alt tags, and more as needed across the AutoNation Drive site.