Nature’s Way Subscribe & Save Program

From wireframes to real life

The Project: Launch a Subscribe & Save program to drive growth on the Nature’s Way website, based on Shopify+.

The Deliverables: A product landing page, just for starters. Terms and conditions. User experience copywriting. Copy for a launch promotion. And that was not all. Meredith worked with cross-functional teams to manage the direction and delivery of creative assets needed to pull everything together so that guests visiting barely batted an eyelash.

The Results: Time will tell, but hopefully a new growth mechanism for an eCommerce website that earned $1.2m in its debut year alone.