Paula’s Choice: Holiday Gift Guide

From soup to nuts: Meredith’s strategy and
cross-functional collaboration helped bring this campaign to life.

It’s the most wonderful time of the year

Project Details: Meredith was tasked with executing a shoppable Holiday Gift Guide for the 2022 holiday campaign for this global skincare brand.

Deliverables: Meredith not only helped strategize the creative proof of this page, but she also was responsible for its final production onto the site in multiple eCommerce markets. This often meant duplicating content but tweaking assets here and there to drive business for target consumers.

Results: The best quarter the brand had seen since the pandemic, with record sales. Exposure of new and innovative products in an easy, convenient location for cross-channel marketing.

The final gift guide included shoppable carousels, merchandised crosslinks, and video promotions.

Unfortunately this was a limited-time campaign and the page is no longer visible on the brand’s Website, but Meredith is proud of her work on the project.