Sweet Anthem: Seasonal Look Book

Creative direction & photography by Meredith Smith.

A spooky look book for Halloween

Project: Create a look book with a spooky vibe to use across the web, social media, and wholesale catalogs for the Fall season.

Clients: Sweet Anthem

Deliverables: Creative direction, prop and photo styling, photography.

Results: A gorgeous and dark look book for anyone who gets a little excited about Halloween.

Custom fragrance options available at the shop: creative direction & styling by Meredith Smith.
Lip shimmers created in collaboration with flavors designed by This Charming Candy.
Solid perfumes with labels designed by La Ru, of Robot & Sloth.