![](https://meredithsmith.com/wp-content/uploads/2023/03/thefloorislava-header-1-scaled.jpg)
The order: Develop a soap and home goods company aimed at parents who are busy AF.
Project: Design the visual branding and identity for a soap and home goods company aimed at busy parents.
Deliverables: Brand name, visual identity, introductory copy, naming conventions, marketing UX.
Results: A fun and timeless brand that would look good in any bathroom or on any kitchen counter.
Client: The Floor Is Lava
![](https://meredithsmith.com/wp-content/uploads/2023/03/thefloorislava-brandmarks.jpg)
![](https://meredithsmith.com/wp-content/uploads/2023/03/thefloorislava-copy-1.jpg)