Content Strategy
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Sweet Anthem: Creative Direction – Womenswear Line
Bottled stories for a cult fragrance brand Project: Create a line of fragrances based on fiction, poetry, folklore, and music. Deliverables: Product design & development, branding, packaging design, photography, and all brand storytelling. Results: Meredith created a fragrance line for millennials who like something a little different. In 2007, she launched Sweet Anthem Perfumes into…