Photography & Styling
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Sweet Anthem Perfumes: Solid Perfumes
The order: Create a gateway drug product for a storied perfume brand. The ask: Create a collectible “gateway drug” product that would warrant customer retention, with seasonal launches of new items in affordable sizes with unique themes. Project: Develop products, from packaging and creative direction, to product naming conventions, to formulation and beyond, for this…
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Sweet Anthem: Creative Direction – Enchanted Collection
Enchanted fragrances fit for a king and queen Project: Create a line of fragrances inspired by fairy tales and folklore. Deliverables: Four fragrances in three formats, including product design & development. In addition to the fragrance design itself, Meredith designed all product collateral, including labels, art direction, marketing materials, and website landing pages. Results: A…
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Sweet Anthem: Creative Direction – Womenswear Line
Bottled stories for a cult fragrance brand Project: Create a line of fragrances based on fiction, poetry, folklore, and music. Deliverables: Product design & development, branding, packaging design, photography, and all brand storytelling. Results: Meredith created a fragrance line for millennials who like something a little different. In 2007, she launched Sweet Anthem Perfumes into…
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Sweet Anthem: Creative Direction – Menswear Line
Driving men’s fragrance style Project: Create a line of fragrances for men to complement Sweet Anthem’s bottled stories. Deliverables: Product design, development, branding, creative direction, styling and photography. Six fragrances were delivered in the brand’s 3 formats – solid perfumes, eau de parfums, and perfume oils. A distinct, classic apothecary vibe was chosen to convey…
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Sweet Anthem: Seasonal Look Book
A spooky look book for Halloween Project: Create a look book with a spooky vibe to use across the web, social media, and wholesale catalogs for the Fall season. Clients: Sweet Anthem Deliverables: Creative direction, prop and photo styling, photography. Results: A gorgeous and dark look book for anyone who gets a little excited about…