Content Strategy

  • Nature’s Way Subscribe & Save Program

    Nature’s Way Subscribe & Save Program

    From wireframes to real life The Project: Launch a Subscribe & Save program to drive growth on the Nature’s Way website, based on Shopify+. The Deliverables: A product landing page, just for starters. Terms and conditions. User experience copywriting. Copy for a launch promotion. And that was not all. Meredith worked with cross-functional teams to…

  • Crystalyn Kae: Digital Brand Direction

    Crystalyn Kae: Digital Brand Direction

    The job: overhauling the digital creative direction for the legacy handbag brand, Crystalyn Kae. The project: Creating a fresh creative perspective to drive revenue from existing customer base as well as make new friends along the way. Deliverables: We’ve started with an overhaul of the brand’s color palette, filtering it first into the e-mail newsletter…

  • Sweet Anthem Perfumes: Solid Perfumes

    Sweet Anthem Perfumes: Solid Perfumes

    The order: Create a gateway drug product for a storied perfume brand. The ask: Create a collectible “gateway drug” product that would warrant customer retention, with seasonal launches of new items in affordable sizes with unique themes. Project: Develop products, from packaging and creative direction, to product naming conventions, to formulation and beyond, for this…

  • The Floor Is Lava: Visual Branding

    The Floor Is Lava: Visual Branding

    The order: Develop a soap and home goods company aimed at parents who are busy AF. Project: Design the visual branding and identity for a soap and home goods company aimed at busy parents. Deliverables: Brand name, visual identity, introductory copy, naming conventions, marketing UX. Results: A fun and timeless brand that would look good…

  • Paula’s Choice: Holiday Gift Guide

    Paula’s Choice: Holiday Gift Guide

    It’s the most wonderful time of the year Project Details: Meredith was tasked with executing a shoppable Holiday Gift Guide for the 2022 holiday campaign for this global skincare brand. Deliverables: Meredith not only helped strategize the creative proof of this page, but she also was responsible for its final production onto the site in…

  • Paula’s Choice: AR Landing Page

    Paula’s Choice: AR Landing Page

    Project Details: Meredith was tasked to create a landing page to convert and drive awareness of Paula’s Choice auto replenishment program. Deliverables: Working from creative briefs, Meredith produced content on a proprietary CMS, using live text, product carousel templates, FAQ templates, and HTML to produce crosslinks and meta data. Meredith worked with the SEO Manager…

  • Paula’s Choice: eCommerce Product Launches

    Paula’s Choice: eCommerce Product Launches

    Native marketing content for product launches Project: Drive the production of landing pages, product description pages, and content across the Paula’s Choice websites for US and AU markets to support the Phytoestrogen product launches. Deliverables: Working from creative briefs, Meredith created product description pages, landing page updates, marketing content updates, content strategy for roll-out and…

  • AutoNation: Battery Replacement FAQ

    AutoNation: Battery Replacement FAQ

    FAQ to drive new customers in store Project: Create a frequently asked questions page designed so that customers could find answers and schedule a replacement appointment. Deliverables: Research, content strategy, copywriting, and localization. Meredith worked with the marketing manager to deliver content that met the goals of enticing visitors to schedule vehicle battery related service.…

  • AutoNation: Automotive Terms Glossary

    AutoNation: Automotive Terms Glossary

    A pillar for automotive research Project: Meredith was asked to create a glossary of automotive search terms to act as a spine for one of the brand’s content pillars. Deliverables: Content strategy, keyword research, on-page SEO, and content production from graphics to the HTML template used on the content management system. This project ended up…

  • AutoNation: Honda Trim Levels Guide

    AutoNation: Honda Trim Levels Guide

    High-ranking, researched merchandising content Project: Create an SEO-driven guide for Honda trim levels that would include shopping buckets to product description pages. Deliverables: Research, product copywriting, and HTML & CSS production of the page on a proprietary content management system. Meredith wrote and researched each trim level and, armed with the help of internal fact…