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Lantern
Lantern illuminates more than meets the eye Get a physical print of the poem Lantern in the mail or a download that you can take to your local print shop. Sizes available: Lantern It was in the back of an old almanacWhere you saw the ad:Bulbs for sale! It was dark, mid-winter,So you sent for…
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Paula’s Choice: Holiday Gift Guide
It’s the most wonderful time of the year Project Details: Meredith was tasked with executing a shoppable Holiday Gift Guide for the 2022 holiday campaign for this global skincare brand. Deliverables: Meredith not only helped strategize the creative proof of this page, but she also was responsible for its final production onto the site in…
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Paula’s Choice: AR Landing Page
Project Details: Meredith was tasked to create a landing page to convert and drive awareness of Paula’s Choice auto replenishment program. Deliverables: Working from creative briefs, Meredith produced content on a proprietary CMS, using live text, product carousel templates, FAQ templates, and HTML to produce crosslinks and meta data. Meredith worked with the SEO Manager…
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Paula’s Choice: MythBuster Landing Page
Driving EEATs across landing pages and web content Project: Create a home for Paula’s latest book that also drives the EEATs – the experience, expertise, authoritativeness, and trustworthiness of the skincare experts behind the brand. Deliverables: Working with the proprietary CMS, usher the page into production from creative concept to live site. Results: A page…
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Victory
Victory has a double meaning for this time in our lives Get a physical print of the poem Victory in the mail or a download that you can take to your local print shop. Sizes available: Victory It may take some timeFor our little seeds to growBut soon we will havePretty flowers on our window…
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Haunted
Poetry prints available for print and digital editions Get a physical print of Meredith’s poem Haunted in the mail or a download that you can take to your local print shop. Enjoy minimal decor and uplifting words on your walls. Sizes available: Haunted You are so much moreThan what’s been done to you All work…
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Engine Trouble
Poetry prints available for print and digital editions Get a physical print in the mail or a download that you can take to your local print shop. Sizes available: Engine Trouble I’ve got a little engine troubleI hope that it’s okayI need a little maintenanceTo make it through the day I’ve got a little engine…
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Paula’s Choice: eCommerce Product Launches
Native marketing content for product launches Project: Drive the production of landing pages, product description pages, and content across the Paula’s Choice websites for US and AU markets to support the Phytoestrogen product launches. Deliverables: Working from creative briefs, Meredith created product description pages, landing page updates, marketing content updates, content strategy for roll-out and…
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HubSpot: Best Java Compilers of 2022
Evergreen content for web developers Project: Create a guide for Java programmers who are new to writing code, providing resources and reviews of programming software. Deliverables: Research, writing, and image production of the final piece. Keyword proliferation and on-page SEO strategy. Client: HubSpot
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HubSpot: Add Follow Buttons to WordPress
WordPress guides for novice developers Project: Meredith was assigned a brief tutorial for novice web developers, guiding them through the process of adding social media buttons to their website. Deliverables: Research, copywriting, content strategy, and SEO. Results: A guide to prop up HubSpot’s WordPress pillar and expose the brand’s WordPress guides. Client: HubSpot