Uncategorized
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Paula’s Choice: AR Landing Page
Project Details: Meredith was tasked to create a landing page to convert and drive awareness of Paula’s Choice auto replenishment program. Deliverables: Working from creative briefs, Meredith produced content on a proprietary CMS, using live text, product carousel templates, FAQ templates, and HTML to produce crosslinks and meta data. Meredith worked with the SEO Manager…
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Crystalyn Kae: Work(wo)manship
Care & use on display for Crystalyn Kae Handbags Project Meredith was asked to create a page that would house the handbag designer’s quality commitment motto, repair information, and care and use instructions. Deliverables
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AutoNation: Meta Descriptions
Localized Meta Descriptions Project: For the nationwide automotive brand, AutoNation, Meredith wrote and delivered 250+ meta descriptions – one for each dealership location across the brand’s retail locations. Deliverables: Meredith was responsible for all strategy and copy, while the brand produced the content on the AutoNation.com parent site on its interior search pages. Client: Gasworks…
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Show Review: Laura Veirs at the Fremont Abbey in Seattle, WA
Meredith reviewed the wonderful Laura Veirs’ concert at the Fremont Abbey in January of 2020. The review was published in Back Beat Seattle.
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Lowland Snow
Lowland Snow is a forthcoming poetry zine featuring brand-new works written since 2020. Some of the poems in this zine are also songs by Meredith’s band, Imaginary Maps. This is a 1/2 size zine clocking in at 16 pages. Printed in-house at Common Meter Press.
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AutoNation Drive: Editorial Strategy
Evergreen content to drive local business Project: Build an editorial merchandising blog to drive customers to the vehicles they want, where they want to buy them. Meredith worked with the marketing manager and editor to create a platform for localized & shoppable content, which became the brand’s #5 lead generation platform. Deliverables: Editorial strategy, story…