Content Production
-
Paula’s Choice: Holiday Gift Guide
It’s the most wonderful time of the year Project Details: Meredith was tasked with executing a shoppable Holiday Gift Guide for the 2022 holiday campaign for this global skincare brand. Deliverables: Meredith not only helped strategize the creative proof of this page, but she also was responsible for its final production onto the site in…
-
Paula’s Choice: AR Landing Page
Project Details: Meredith was tasked to create a landing page to convert and drive awareness of Paula’s Choice auto replenishment program. Deliverables: Working from creative briefs, Meredith produced content on a proprietary CMS, using live text, product carousel templates, FAQ templates, and HTML to produce crosslinks and meta data. Meredith worked with the SEO Manager…
-
Paula’s Choice: MythBuster Landing Page
Driving EEATs across landing pages and web content Project: Create a home for Paula’s latest book that also drives the EEATs – the experience, expertise, authoritativeness, and trustworthiness of the skincare experts behind the brand. Deliverables: Working with the proprietary CMS, usher the page into production from creative concept to live site. Results: A page…
-
Paula’s Choice: eCommerce Product Launches
Native marketing content for product launches Project: Drive the production of landing pages, product description pages, and content across the Paula’s Choice websites for US and AU markets to support the Phytoestrogen product launches. Deliverables: Working from creative briefs, Meredith created product description pages, landing page updates, marketing content updates, content strategy for roll-out and…
-
AutoNation: Battery Replacement FAQ
FAQ to drive new customers in store Project: Create a frequently asked questions page designed so that customers could find answers and schedule a replacement appointment. Deliverables: Research, content strategy, copywriting, and localization. Meredith worked with the marketing manager to deliver content that met the goals of enticing visitors to schedule vehicle battery related service.…
-
AutoNation: Automotive Terms Glossary
A pillar for automotive research Project: Meredith was asked to create a glossary of automotive search terms to act as a spine for one of the brand’s content pillars. Deliverables: Content strategy, keyword research, on-page SEO, and content production from graphics to the HTML template used on the content management system. This project ended up…
-
AutoNation: Honda Trim Levels Guide
High-ranking, researched merchandising content Project: Create an SEO-driven guide for Honda trim levels that would include shopping buckets to product description pages. Deliverables: Research, product copywriting, and HTML & CSS production of the page on a proprietary content management system. Meredith wrote and researched each trim level and, armed with the help of internal fact…