AutoNation
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AutoNation: Battery Replacement FAQ
FAQ to drive new customers in store Project: Create a frequently asked questions page designed so that customers could find answers and schedule a replacement appointment. Deliverables: Research, content strategy, copywriting, and localization. Meredith worked with the marketing manager to deliver content that met the goals of enticing visitors to schedule vehicle battery related service.…
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AutoNation: Automotive Terms Glossary
A pillar for automotive research Project: Meredith was asked to create a glossary of automotive search terms to act as a spine for one of the brand’s content pillars. Deliverables: Content strategy, keyword research, on-page SEO, and content production from graphics to the HTML template used on the content management system. This project ended up…
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AutoNation Drive: Editorial Strategy
Evergreen content to drive local business Project: Build an editorial merchandising blog to drive customers to the vehicles they want, where they want to buy them. Meredith worked with the marketing manager and editor to create a platform for localized & shoppable content, which became the brand’s #5 lead generation platform. Deliverables: Editorial strategy, story…