Paula’s Choice
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Paula’s Choice: Holiday Gift Guide
It’s the most wonderful time of the year Project Details: Meredith was tasked with executing a shoppable Holiday Gift Guide for the 2022 holiday campaign for this global skincare brand. Deliverables: Meredith not only helped strategize the creative proof of this page, but she also was responsible for its final production onto the site in…
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Paula’s Choice: eCommerce Product Launches
Native marketing content for product launches Project: Drive the production of landing pages, product description pages, and content across the Paula’s Choice websites for US and AU markets to support the Phytoestrogen product launches. Deliverables: Working from creative briefs, Meredith created product description pages, landing page updates, marketing content updates, content strategy for roll-out and…