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Paula’s Choice: eCommerce Product Launches
Native marketing content for product launches Project: Drive the production of landing pages, product description pages, and content across the Paula’s Choice websites for US and AU markets to support the Phytoestrogen product launches. Deliverables: Working from creative briefs, Meredith created product description pages, landing page updates, marketing content updates, content strategy for roll-out and…
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HubSpot: Best Java Compilers of 2022
Evergreen content for web developers Project: Create a guide for Java programmers who are new to writing code, providing resources and reviews of programming software. Deliverables: Research, writing, and image production of the final piece. Keyword proliferation and on-page SEO strategy. Client: HubSpot
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HubSpot: Add Follow Buttons to WordPress
WordPress guides for novice developers Project: Meredith was assigned a brief tutorial for novice web developers, guiding them through the process of adding social media buttons to their website. Deliverables: Research, copywriting, content strategy, and SEO. Results: A guide to prop up HubSpot’s WordPress pillar and expose the brand’s WordPress guides. Client: HubSpot
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AutoNation: Battery Replacement FAQ
FAQ to drive new customers in store Project: Create a frequently asked questions page designed so that customers could find answers and schedule a replacement appointment. Deliverables: Research, content strategy, copywriting, and localization. Meredith worked with the marketing manager to deliver content that met the goals of enticing visitors to schedule vehicle battery related service.…