-
AutoNation Drive: Editorial Strategy
Evergreen content to drive local business Project: Build an editorial merchandising blog to drive customers to the vehicles they want, where they want to buy them. Meredith worked with the marketing manager and editor to create a platform for localized & shoppable content, which became the brand’s #5 lead generation platform. Deliverables: Editorial strategy, story…
-
Sweet Anthem: Creative Direction – Enchanted Collection
Enchanted fragrances fit for a king and queen Project: Create a line of fragrances inspired by fairy tales and folklore. Deliverables: Four fragrances in three formats, including product design & development. In addition to the fragrance design itself, Meredith designed all product collateral, including labels, art direction, marketing materials, and website landing pages. Results: A…
-
Sweet Anthem: Creative Direction – Womenswear Line
Bottled stories for a cult fragrance brand Project: Create a line of fragrances based on fiction, poetry, folklore, and music. Deliverables: Product design & development, branding, packaging design, photography, and all brand storytelling. Results: Meredith created a fragrance line for millennials who like something a little different. In 2007, she launched Sweet Anthem Perfumes into…
-
Sweet Anthem: Creative Direction – Menswear Line
Driving men’s fragrance style Project: Create a line of fragrances for men to complement Sweet Anthem’s bottled stories. Deliverables: Product design, development, branding, creative direction, styling and photography. Six fragrances were delivered in the brand’s 3 formats – solid perfumes, eau de parfums, and perfume oils. A distinct, classic apothecary vibe was chosen to convey…
-
Sweet Anthem: Seasonal Look Book
A spooky look book for Halloween Project: Create a look book with a spooky vibe to use across the web, social media, and wholesale catalogs for the Fall season. Clients: Sweet Anthem Deliverables: Creative direction, prop and photo styling, photography. Results: A gorgeous and dark look book for anyone who gets a little excited about…