Work
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Paula’s Choice: eCommerce Product Launches
Native marketing content for product launches Project: Drive the production of landing pages, product description pages, and content across the Paula’s Choice websites for US and AU markets to support the Phytoestrogen product launches. Deliverables: Working from creative briefs, Meredith created product description pages, landing page updates, marketing content updates, content strategy for roll-out and…
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HubSpot: Best Java Compilers of 2022
Evergreen content for web developers Project: Create a guide for Java programmers who are new to writing code, providing resources and reviews of programming software. Deliverables: Research, writing, and image production of the final piece. Keyword proliferation and on-page SEO strategy. Client: HubSpot
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HubSpot: Add Follow Buttons to WordPress
WordPress guides for novice developers Project: Meredith was assigned a brief tutorial for novice web developers, guiding them through the process of adding social media buttons to their website. Deliverables: Research, copywriting, content strategy, and SEO. Results: A guide to prop up HubSpot’s WordPress pillar and expose the brand’s WordPress guides. Client: HubSpot
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HubSpot: WordPress vs. Teachable Guide
A modern guide for selling courses Project: HubSot asked Meredith to create a guide to help novice web designers choose the proper platform for a course-selling website: whether it was WordPress or Teachable. Deliverables: Research, copywriting, content strategy, and final image production. Results: A guide that HubSpot can leverage into their WordPress content marketing funnel…
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AutoNation: Battery Replacement FAQ
FAQ to drive new customers in store Project: Create a frequently asked questions page designed so that customers could find answers and schedule a replacement appointment. Deliverables: Research, content strategy, copywriting, and localization. Meredith worked with the marketing manager to deliver content that met the goals of enticing visitors to schedule vehicle battery related service.…
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AutoNation: Automotive Terms Glossary
A pillar for automotive research Project: Meredith was asked to create a glossary of automotive search terms to act as a spine for one of the brand’s content pillars. Deliverables: Content strategy, keyword research, on-page SEO, and content production from graphics to the HTML template used on the content management system. This project ended up…
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AutoNation: Honda Trim Levels Guide
High-ranking, researched merchandising content Project: Create an SEO-driven guide for Honda trim levels that would include shopping buckets to product description pages. Deliverables: Research, product copywriting, and HTML & CSS production of the page on a proprietary content management system. Meredith wrote and researched each trim level and, armed with the help of internal fact…
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Sweet Anthem: Creative Direction – Enchanted Collection
Enchanted fragrances fit for a king and queen Project: Create a line of fragrances inspired by fairy tales and folklore. Deliverables: Four fragrances in three formats, including product design & development. In addition to the fragrance design itself, Meredith designed all product collateral, including labels, art direction, marketing materials, and website landing pages. Results: A…
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Sweet Anthem: Creative Direction – Womenswear Line
Bottled stories for a cult fragrance brand Project: Create a line of fragrances based on fiction, poetry, folklore, and music. Deliverables: Product design & development, branding, packaging design, photography, and all brand storytelling. Results: Meredith created a fragrance line for millennials who like something a little different. In 2007, she launched Sweet Anthem Perfumes into…
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Sweet Anthem: Creative Direction – Menswear Line
Driving men’s fragrance style Project: Create a line of fragrances for men to complement Sweet Anthem’s bottled stories. Deliverables: Product design, development, branding, creative direction, styling and photography. Six fragrances were delivered in the brand’s 3 formats – solid perfumes, eau de parfums, and perfume oils. A distinct, classic apothecary vibe was chosen to convey…