Work

  • Nature’s Way Subscribe & Save Program

    Nature’s Way Subscribe & Save Program

    From wireframes to real life The Project: Launch a Subscribe & Save program to drive growth on the Nature’s Way website, based on Shopify+. The Deliverables: A product landing page, just for starters. Terms and conditions. User experience copywriting. Copy for a launch promotion. And that was not all. Meredith worked with cross-functional teams to…

  • Grating, Darling, Full of Dirt: Poems After Stephen King

    Grating, Darling, Full of Dirt: Poems After Stephen King

    Chapbook design for Erin Dorney’s erasure collection The project: Design and develop the chapbook for Grating, Darling, Full of Dirt, poems created from Stephen King’s Pet Sematary by erasure and collage poet Erin Dorney. Deliverables: Working within the Common Meter brand guidelines, Meredith created the cover and all ancillary graphics needed for a production-ready chapbook.…

  • I’ve Named The Goddamned Ravens

    Chapbook design for Irene Loy’s debut collection The project: Design and develop Irene’s debut poetry manuscript for Common Meter Press. Deliverables: Working within the Common Meter brand guidelines, Meredith designed and delivered production-ready files for the chapbook. Meredith worked closely with Irene to ensure the poetry read and was displayed as intended, following detailed styling…

  • Crystalyn Kae: Digital Brand Direction

    Crystalyn Kae: Digital Brand Direction

    The job: overhauling the digital creative direction for the legacy handbag brand, Crystalyn Kae. The project: Creating a fresh creative perspective to drive revenue from existing customer base as well as make new friends along the way. Deliverables: We’ve started with an overhaul of the brand’s color palette, filtering it first into the e-mail newsletter…

  • Logos, Marks, and Design Bits: The Leftovers

    Logos, Marks, and Design Bits: The Leftovers

    Just because these marks didn’t make the cut doesn’t mean you shouldn’t be able to enjoy them. The ask: Showcase logos from various projects that have never seen the light of day, whether it’s because we chose a different final creative direction or the project never took off. Deliverables: Creative direction and graphic design for…

  • Sweet Anthem Perfumes: Solid Perfumes

    Sweet Anthem Perfumes: Solid Perfumes

    The order: Create a gateway drug product for a storied perfume brand. The ask: Create a collectible “gateway drug” product that would warrant customer retention, with seasonal launches of new items in affordable sizes with unique themes. Project: Develop products, from packaging and creative direction, to product naming conventions, to formulation and beyond, for this…

  • The Floor Is Lava: Visual Branding

    The Floor Is Lava: Visual Branding

    The order: Develop a soap and home goods company aimed at parents who are busy AF. Project: Design the visual branding and identity for a soap and home goods company aimed at busy parents. Deliverables: Brand name, visual identity, introductory copy, naming conventions, marketing UX. Results: A fun and timeless brand that would look good…

  • Paula’s Choice: Holiday Gift Guide

    Paula’s Choice: Holiday Gift Guide

    It’s the most wonderful time of the year Project Details: Meredith was tasked with executing a shoppable Holiday Gift Guide for the 2022 holiday campaign for this global skincare brand. Deliverables: Meredith not only helped strategize the creative proof of this page, but she also was responsible for its final production onto the site in…

  • Paula’s Choice: AR Landing Page

    Paula’s Choice: AR Landing Page

    Project Details: Meredith was tasked to create a landing page to convert and drive awareness of Paula’s Choice auto replenishment program. Deliverables: Working from creative briefs, Meredith produced content on a proprietary CMS, using live text, product carousel templates, FAQ templates, and HTML to produce crosslinks and meta data. Meredith worked with the SEO Manager…

  • Paula’s Choice: MythBuster Landing Page

    Paula’s Choice: MythBuster Landing Page

    Driving EEATs across landing pages and web content Project: Create a home for Paula’s latest book that also drives the EEATs – the experience, expertise, authoritativeness, and trustworthiness of the skincare experts behind the brand. Deliverables: Working with the proprietary CMS, usher the page into production from creative concept to live site. Results: A page…